A good haircut makes a difference. But the difference isn't just in the cut — it's in how you style it daily. With the right technique and the right product, you get more from every haircut. Here are the tips professional barbers give their clients.
Always Start with the Right Base
Styling starts in the shower. Use a shampoo that suits your hair. Have thin or flat hair? Our Caffeine Shampoo stimulates the scalp and gives your hair more body from the root. Don't wash your hair with shampoo every day — 2 to 3 times per week is enough.
Towel-Dry Hair Is Key
When you apply your styling product matters. Most products work best on towel-dried hair — not wet, not dry. Towel-dried hair is flexible and absorbs product better. Exception: sea salt spray works great on dry hair for extra texture.
Less Product, More Control
The biggest mistake men make: using too much product. Always start with a small amount — pea-sized — and build up. Too much product makes your hair heavy, flat, and hard to restyle.
The Right Technique per Look
Classic with shine (pomade): Comb your hair back or to the side while still damp. Apply the Original Hair Pomade and use a fine comb for a sleek finish.
Modern and matte (clay): Apply Concrete Hair Clay on towel-dried hair. Use your fingers to create texture — no comb. Pull small sections up for a natural, effortless effect.
Beach look (sea salt spray): Spray Sea Salt Spray on dry hair. Scrunch and tousle with your hands. Let it air dry for the most natural result.
Volume and texture (styling powder): Sprinkle a small amount of Hair Styling Powder at the roots. Massage in with your fingertips.
The Ultimate Styling Routine
- Wash with the right shampoo (2-3x per week)
- Towel dry by patting
- Pre-style with blow dryer on low (optional, for volume)
- Apply product (pea-sized)
- Style with comb or fingers
- Finish with a light mist of hairspray if you want extra hold
Done. Your hairstyle holds perfectly all day. Check out our complete hair styling collection and find your product.
